What problems do they have
An customer acquisition to the forefront and they'll listen to you. Set real goals around these topics. How much do you want to increase site traffic? How many leads do you want your site to produce in the next quarter? How many existing leads can this new site turn into potential buyers? When concrete goals are put in the foreground, the strategy for building your site comes naturally.Define your audience Your site is not for you. It's for your customer. You need to know exactly who that person is. Are you aiming for general visitors or a “vertical” audience? Think about your visitors at a company level. What size are they? Where are? In which Job Function Email List sector? Think about them on a personal level; they are real people after all. Who do you want to attract from these companies? The administrator.
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A salesman? A project manager?Why would they want your product or service? Finally, think about your audience in terms of their purchasing stage. Are they just looking for information? Are they actually considering making a purchasing decision? Probably a little of both situations; so make sure you appeal to the two businesses. Define what your site visitors should do Your site should think like a salesperson and always ask your visitor to take an action.
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