the main data

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From now on, the ideal is to focus on collecting primary data , that is, directly with the consumer, which brings more transparency and trust to the relationship with the brand. Still, there are plenty of ways to capture valuable information about consumers. That's why we've put together some customer data collection strategies here that you can include in your planning. Offers free content Offering free content in exchange for customer data is one of the main collection strategies.


Users are encouraged to fill out forms if they receive a free reward, such as an ebook, a survey report, or exclusive access to a webinar. Use satisfaction surveys After a purchase or experience Email Marketing List  with your company, you can approach customers to complete a satisfaction survey . This type of survey helps you understand consumers' opinions about the brand and its products , after interacting with it. Thus, you can collect data from those who have already had contact with the company.





Use Google Analytics Google Analytics isanalysis tool on the web. And the best thing is that it is a free tool, which you can use to collect data from visitors to your website or application. Thus, it is possible to understand the behavior and interests of your audience , as well as the success of your marketing strategies.