For example reducing the use of plastic

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An era which also consecrates the advent of the image society as a primary communicative source, and this precisely in a context of overcoming positivism in the mediumological conception, where the medium itself is the message! And one of the most important characteristics of this era characterized by a "surplus" of images, means of communication and information is that this "surplus" creates an imbalance, a "negative sum" game as Sartori himself would say , p. . From this point of view, between Sartori and the entire scene of enthusiasts of the media-digital revolution such as Nicholas Negroponte - but also with the pedagogist Maragliano himself - there is an ongoing duel, or perhaps a succession, between the modern and the postmodern.

A succession, an "advent to the new" not without risks. "The media does not impact the rational part of the psyche, but the subconscious part: that is where the real action, the real mechanism is located. The conceptual elaboration comes later, and is in any seo expater bangladesh ltd case secondary: the main battlefield is the subconscious" RobertoBN Roberto Siconolfi Sociologist, essayist and medialogist Return to index Disciplining the Self: living the media-digital era In our opinion, only a highly "centered" individual who is master of his own cognitive faculties is able to benefit from this amount of information. For this individual, postmodernity and postmediality provide perhaps "unique" material for nourishment and "elevation.



A highly "centered" individual would also be able to benefit from some of these "mediological-digital" tendencies, which, unlike what Sartori claims - imbued with rationalistic-modern logic - should not be rejected a priori, but rather "understood" and "assumed in their deepest essence, accepting the challenge they pose. But it is likely that a small number of individuals can take advantage of these possibilities, maintaining their own "centeredness" and not being carried away by this tide of images, data, information and sensations. What about everyone else.