Not for you and me, anyway.

mdimranhasan409

The former can function as a broad audience. The latter, a specific audience. As soon as they populate, you’re cookin’ with gas. Tip .3: Quality Is More Important than Size (Particularly with Custom Audiences) This ties in with my last point, but it’s worth repeating: quality beats quantity. Period. One key way of determining quality (outside of, you know, conversions and revenue) is by checking Relevance Scores. relationship between relevance score and audience in facebook Relevance Score is Facebook’s measure of the quality and engagement level of your ads. Your Relevance Score is important because it determines both your cost per click on Facebook and how frequently Facebook shows your ad.

While it can be difficult to maintain a solid Relevance Score in an ad set with broad targeting, it isn’t Benin WhatsApp Number impossible: it just requires an understanding of your audience and perpetual testing. Paired with a compelling offer and engaging ad creative, a quality audience of 100 people is better than 10,000 randos any day of the week. Final Thoughts Remember: Introduce your brand to an array of prospects with broad audience targeting, then sell to them with specific audience targeting.

Facebook ads aren’t easy to wrap your head around, but with an understanding of audience creation and a cohesive targeting strategy in place, you’ll be well on your way to paid social success. Allen Finn MEET THE AUTHOR Allen Finn Allen Finn is the co-founder of Toasted Collective, a cannabis-focused digital agency. Many moons ago, he worked at WordStream, where he reigned as fantasy football champion for some time. See other posts by Allen FinnRemember when one billion was cool? Well, Facebook recently surpassed two billion monthly active users on their site. facebook users versus users of other social netoworks But that’s not good news.