We then speak of paid referencing which

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Usability” consists of making navigation on the site accessible and easy. The Internet user must be able to quickly, and with as few errors as possible, use the interface and its functionalities. When creating it, it is essential to take care to create a graphic design that combines aesthetics and visibility. Two essential points in the conversion cycle and the user journey that can lead to purchases or leads. To read: E-commerce, UX Design best practices SEO/SEA levers SEO (or Search Engine Optimization) allows companies to gain visibility on a search engine , particularly on Google, a true leader in this field.

SEO involves different marketing techniques: use of keywords, content marketing , or even an WhatsApp Number List active presence on social networks. Given that Google modifies its algorithm between 500 and 600 times per year, carrying out natural referencing is decisive for businesses. SEA (Search Engine Advertising), for its part, consists of renting advertising space on search engines, while paying to appear in the first results.  like SEO, aims to generate targeted traffic and increase the visibility of a website. According to a study conducted by Réputation VIP : 61% of marketers say search engines are excellent marketing tools, 80% of users search online before going to the store.






Keyword searches produce 3 times more traffic than social media alone, of website visits were brought by social networks 61% of these visits are brought by Facebook only To find out more, don’t hesitate to browse our 33-figure SEO infographic ! Retargeting Retargeting is a marketing technique using user browsing data which is stored in cookies. Let's take the example of an Internet user who visits a site selling shoes. He doesn't make any purchases, but continues to surf the web.