Are you targeting the right keywords for your business

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The last change is especially interesting. In the previous version of the page, Google wrote: “Google Search’s helpful content system generates a signal used by our automated ranking systems to better ensure people see original, helpful content written by people, for people, in search results. This page explains more about how the system works, and what you can do to assess and improve your content.” Now it reads: “Google Search’s helpful content system generates a signal used by our automated ranking systems to better ensure people see original, helpful content created for people in search results. This page explains more about how the system works, and what you can do to assess and improve your content.

” See the difference? They removed the words “written by people” — which could mean that they are now officially considering that AI-written or augmented content may be helpful to users. It’s something I mentioned months ago when I covered how Google can detect Chinese Student Phone Number List AI-generated content—even though they can tell when you use AI, it doesn’t automatically think it’s bad. But you do have to be careful about how you use it. I cannot stress this enough: do not use AI just to generate tons of content to rank. You need to ensure the content is of quality and input your expertise to make it unique and valuable to users (i.e., making sure it has a human touch.) How to Recover from the September 2023 Helpful Content Update The answer lies in its name: Helpful Content Update. To recover, you need to consider if your content, as it is now, is helpful for the users that read it.




If it isn’t then you need to follow this strategy: Review your keywords.  If not, it’s time to find better ones. I have a guide on how to do keyword research you can follow. You can also experiment with tools like SE Ranking to discover relevant keywords and phrases. While doing this, pay attention to long-tail keywords and latent semantic indexing (LSI) keywords. Using these in your strategy can help diversify your content and cater to different user queries. Analyze user intent. If you are targeting the right keywords, are you pairing it with the right content and page type? Remember, the Helpful Content Update will prioritize those that align with user search intent. Understanding why users are searching for specific keywords is crucial. Reevaluate your content.