How to Create a Loyalty Program Based on Reviews

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9 out of 10 people read reviews before making a purchase decision. High-quality reviews that address customer pain points can help a business sell. To do this, a company needs to organize feedback channels for customers and actively collect it. You can encourage customers to leave reviews of products or services with a loyalty program. Read about how to create and launch one in the article from the Topface Media team .
Define the goal
A loyalty program is an additional marketing tool in the hands of a company, and its goal should coincide with the interests of the business. Before launching, it is important to formulate as specifically as social media marketing service possible why the brand now needs a customer loyalty program, what result it should bring. This will allow you to evaluate the effectiveness of actions and develop the program in a priority direction.

The goals of a loyalty program can be divided into key (strategic) and tactical. For example, improving the overall impression of customers from the brand, its reputation, recognition, increasing trust, increasing profits - these are strategic goals. Tactical goals include: increasing the average check, repeat purchases, growing popularity of certain products or increasing the number and quality of reviews. For example, it may be important for a brand to know the real opinion of consumers about a product or service in order to improve them. Then it will request constructive feedback through a question form and offer the client a reward for participation.



If a brand wants to create and strengthen a reputation and increase user trust with the help of a loyalty program, it can develop a motivation system for customers who leave detailed reviews of products and services. Launching a loyalty program with a reward for reviews to build a positive reputation makes sense when the brand is confident that users are generally happy with the product.
Once the goals are defined, you can move on to the next step - choosing a system for rewarding buyers.
Choose a motivation system
Discounts, bonuses, gifts, the opportunity to participate in lotteries or other game events and receive prizes - one of these incentives should be included in the loyalty program. The offered reward should correspond to the client's spent resources. It is also important that the mechanism is understandable and transparent for the user: how the points will be converted into rubles, what they can be spent on, where to receive a gift.

Let's consider the types of loyalty programs that are suitable for collecting feedback.
Types of loyalty programs
The Bonus Points Program

is one of the most popular ways to reward customers. The company offers the client bonus points for a purchase or other action: writing a review, rating a product, subscribing to a newsletter or notifications. Earned points are credited to a virtual loyalty card or in the application, and the consumer can use them to partially or fully pay for subsequent purchases. This type of loyalty program is available, for example, to sellers on the Ozon marketplace. Program participants can earn points for reviewing the seller's products and spend them on subsequent purchases from him.