Unjustified rejection of abnormally low offers

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Unfortunately many advertisers do not have quick lead The amount of conversions required to import the Smart Bidding algorithm. Google will happily blow your budget while they figure out how to best spend your money remember to do what's right for you. You have to do what works for you. There is a conflict of interest between you and when conversions are low. You're not here to fund a Christmas party so what other changes should you be aware of to optimize your score. Every campaign in your account now has an optimization score percentage.

The supporting documentation for describing this as meaning your account can reach its full potential. Optimization Score is a standard column in the Campaign Report. Clicking on that number will take you to a score breakdown and recommendations. Full potential is a very vague term.From photo retouching your perspective it should mean a high return on ad spend. Skeptical readers, however, might interpret this as high revenue for Google. Note that high optimization scores do not necessarily correlate with high spend. But it's certainly easier to waste a lot of money on blindly applying recommendations that link optimization scores to series campaign recommendations.



Campaign recommendations can be found by clicking on the score itself or recommendations inside the campaign. It's worth noting that the biggest improvements in optimization scores are related to budget and bid strategies. In the screenshot above we are being marked down because the market is expensive to click and the client has very little budget for testing.Google is not in favor of customers not having unlimited money to spend other more useful suggestions may be related to ad ad extensions and audiences. These suggestions can serve as a useful check to ensure that you are using the relevant advertising tools correctly. It's worth noting that you can decline a referral but doing so will not improve your score. I