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Average profitability of each customer and product, average discounts per salesperson and customer, data on average and comparative orders by geographical area and sales ratios. and benefit for commercial and returns and incidents. The KPIs to analyze the commercial work When evaluating the work of a salesperson, you must not only take into account the number of sales, but also the efforts made, which is always more complicated.
  
Sales processes have to be analyzed as a relationship between a number of sales possibilities and the achievement, in a lower number, of loyal customers. In this contrast of existing and exploited opportunities, the following factors must be moible number data assessed: volume of the flow of opportunities, number of activities carried out, duration of the sales process, speed of transformation of opportunities into customers and business, efficiency in conversion , quality of opportunities.



Acquisition costs and the day after. These scales, in turn, are subdivided into analyzes based on indicators, called KPIs, which are used to evaluate the efforts in the sales process. In the first place, the opportunity flow measurement system for each phase assesses the number of prospecting calls per period, arranged visits or contacted decision-makers, budgets submitted or visits made and operations closed. The speed of the process, for its part, is measured based on the average.