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That's why it's worth filtering it out. Unless you want to measure everything together. Below is an example of keywords with and without the name "zgred" (data from Google Data Studio). If you look at the click results, they may look like this: The difference is small, but if you bill for the delivered traffic measured using GSC and you pay PLN 1-2 per click, it becomes a considerable sum. Editing this section: due to the discussion in the comments regarding the difference in counting clicks, I show where they are "lost" - a chart with GSC and GA. Charts for the period June 1-22, 2017 without filters.
That is, I see it clearly This is not a difficult method to track results. Just enter each report in Excel and generate a spreadsheet with the Phone Number List results. At the beginning of the cooperation, there will not be many columns to track, but over time it may show very interesting results. Below is a table generated based on monthly results - but it is not a problem to generate it every Monday evening. However, weekly generation is a cost for the agency and monthly generation when reporting is something they should do - if it is in the contract.
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Ultimately, Dear Customer, generate it yourself - you have access to the reports and some monitoring systems allow you to do so. Isn't this green one very nice? But everything doesn't always look so nice - these columns represent the following months and it's a nice sight after a year of cooperation. Website visibility as a KPI in SEO There are two tools available on the Polish market - Senuto and Semstorm (both with an "s" - what a coincidence). Both present data in some way that is characteristic of them (I am not analyzing it at the moment.
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