What is P2P Marketing & What are the Benefits of a P2P Strategy

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Encouraging consumers to recommend products or services to their peers might be exactly what your business needs to reach its goals. Rock Content Writer Rock Content Writer Content writer Sep 5, 21 | 7 min read ✓ Human crafted content What is P2P Marketing & What are the Benefits of a P2P Strategy? Need content for your business? Find top writers on WriterAccess! Try for free Businesses love to tout feel-good goals like increasing community outreach, reducing their carbon footprint, and increasing shareholder value.

But a primary goal of the business is to make sales and, the C Level Contact List goal of marketing is to find the path of least resistance to making those sales. That’s why P2P marketing is so essential to successful sales campaigns. Today, digital marketing via our phones and computers is a huge part of sales, but peer-2-peer (P2P) marketing continues to hold an important place in our hearts and control over our pocketbooks. After all, you probably remember buying your first candy bar or soft drink based on a friend’s suggestion. So, we’re here to explain P2P and how beneficial it is with examples in action.



Is Peer-to-peer Marketing Beneficial to your Business? How to Create an Effective Peer-to-Peer Marketing Strategy How to Balance Cost vs. Return? Wrap Up What is P2P marketing? Peer-to-peer marketing occurs when a customer recommends a service or brand to their peers — collectively, friends, work associates, and family members. With the advent of chat groups, P2P can even extend globally to “trusted” peers online.