It will find that most of its sales come from male audiences. To rectify the situation in its communications the brand could instead use a neutral address for you or a separate message such as in an email newsletter. Finding growth points It understanding your audience allows you to improve your product. This means increased sales. For example audience analysis will allow you to find segments that are interested in a product category but will.
Not find products within the product line that are right for you. Plus last database you can avoid the mistakes of stereotyping like the cosmetics store example above. Thinking about different audience segments will help develop individual product categories that you unknowingly pay less attention to. What is the target audience? The target audience is the main target group of marketing communications and the group of people most likely to buy your product.
The core of the target audience is the most active and interested group of potential consumers who bring in the greatest sales or profits, use the product more frequently than others and need the product more than others. Characteristics of the target audience There are several characteristics of the target audience. The target audience can be divided into several segments based on these characteristics. Sociodemographic Characteristics.