From Romo's laziness to the promotion of the 2030 Agenda of businessmen

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The Smart Fit gym chain, the Education to Share organization, the 2030 Agenda office of the Presidency of Mexico and the UN office in Mexico announced the launch of the “Vivamos Activos” initiative, a project that estimates to impact just over 3,500 children and adults in the country's capital. Mexico suffers from a serious obesity epidemic, since more than 80 million of the 126 million of its inhabitants are some degree of overweight, a disease that is causing 300 thousand deaths a year and that represents an economic cost of 5% of the Gross Domestic Product; In addition, obesity leads to diseases such as diabetes mellitus, 14 types of cancer and heart attacks, indicates the Ministry of Health. “Let's Live Active” is an initiative focused on the fulfillment of Sustainable Development Goals (SDG) 3 (health and well-being), 5 (gender equality) and 16 (peace, justice and strong institutions).

The project will be developed in the first instance in the municipalities of Azcapotzalco, Benito Juárez, Coyoacán, Cuauhtémoc and Miguel Hidalgo, where free fitness and physical activation classes will be held in 10 basic level schools and 10 public parks by gym volunteers. SmartFit. Gemma Santana, director of the 2030 Agenda of the Office of the President of Mexico, said that the Federation is open to collaborating with all sectors to apply solutions to the country's America Cell Phone Number List health, social and environmental problems. “It is very pleasant to appreciate the coordination of the mayors with the private initiative in this type of initiatives.” He declared that the 2030 Agenda has projects that will give their first results in two or three years and this requires the collaboration of all social sectors. Abraham Muñoz Barbosa, general director of Education to Share, explained that this type of initiatives will be complemented with health educational dissemination to expand the impact on minors and make them aware of the importance of the SDGs. In Mexico, overweight and obesity are present in 75% of the population and in one in three children, which is already considered an epidemic, according to UNICEF data.



Due to the presence of the coronavirus, the project will begin next August and the first results will be reviewed after a period of 6 months. In this way, it will be analyzed to take the initiative to other entities in the country. In November 2019, the Mexican Congress approved labeling for ultra-processed foods and sugary drinks, which must have warning seals that will alert consumers about calories, sugars, saturated fats, trans fats and sodium, however, the business sector stopped The initiative. The United States is the country that tops the world list of obesity, with 38.2% of its population over 15 years of age with this condition. Mexico is in second place with 32.4% of the population and New Zealand follows, with 30.7%. Antonio Molpeceres, resident coordinator of the UN in Mexico, said that it is mandatory for all social sectors to comply with the goals of the 2030 Agenda. “The SDGs have no ideology, we have to apply common sense and achieve the results that give viability to a stable and non-catastrophic future.” He was pleased that many companies approach the UN to ask where or how they can collaborate to meet the SDGs. "Without private initiative we will not be able to meet the 2030 Agenda, since corporations in the world are the main catalysts of innovation, technology and economic development."