|
Experience The result – and I can’t help but share it with you: Organizations and professionals view email marketing as a last resort to communicate with their targets and customers. This is evidenced by the indifference of these business entities to their contact lists and the huge gaps in privacy and GDPR compliance. Now you can prove me wrong. Or use this space to convince entrepreneurs, executives, and managers of opposing viewpoints. Yes, I know that. I think there are a few reasons why:
In the newspapers they talk about TikTok, not email marketing; "my" discipline isn't sexy, it's not mainstream, we actually all ended up on Facebook, not because the platform is so cool , but because we all follow other people. Everyone believes Afghanistan WhatsApp Number they know how email works and the journey it must take when you hit "send." Everyone thinks they know how to write an email because we started with Have been doing this since day one on the job, or rather, ever since, but curiously, no one has ever taken an email writing or delivery course. It's a simple tool, it works, it does what it's supposed to do, so we have .
more and learn more, in fact, we know very little about it and then have a tendency to constantly set ourselves up for Litmus test for a wider audience: How many times have I heard of a company not investing in email marketing automation because the owner is convinced that people don’t read the email because he/she never opens it either, and when she does, it’s just spam ;but there’s one main reason why the channel trumps all others when it comes to cost-effectiveness: email marketing means relationships.
|
|