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retain its outbound travel business. “Starting from July 30, 2022, support for domestic travel listings, experiences and related bookings will be suspended.” Travel order volume surged 200%, OTA’s spring is here Faced with the challenge of the epidemic, Airbnb chose to focus on outbound tourism. Earlier this year, Rongzhong Finance reported that Wanzi Earth, a travel platform invested by Alibaba, was suspected of going bankrupt. For the online travel industry, the fixed costs of maintaining business operations and the additional operating costs due to epidemic prevention requirements will inevitably lead to tight capital chains.
Continued losses, and even bankruptcy. In addition, the epidemic has led to a decrease in the number of tourists and the travel radius has gradually shrunk. For OTA companies, shrinking scope of travel will directly Cyprus Mobile Number List affect profits. Online traffic has entered the era of stock, and the cost of acquiring customers has increased. Deeply cultivating and exploring the value of existing users has become the key to increasing OTA revenue. At present, the penetration rate of online tourism in first- and second-tier cities has gradually stabilized, and it is difficult to achieve greater breakthroughs. However, the market penetration rate in cities below third-tier.
Cities still has considerable room for growth. 3. OTA platforms actively strive for survival In the past three years of the cold winter of online travel, OTA platforms are still actively trying to survive. On the one hand, due to the uncertainty of the epidemic, long-distance inter-provincial travel is restricted, and many online travel platforms have turned to peripheral travel and short-distance travel. As early as 2015, Ctrip established a peripheral tourism division. Yao Haichuan, CEO of this business unit, once said that the peripheral travel market has huge potential and a wide range of consumer groups, making it one of Ctrip’s key businesses.
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發表於 2024-2-24 19:42:41