It is therefore essential to know your targets

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Targeting by seniority : for example, people with more than X years of experience in the same company (this will depend on your sector of activity). You can carry out targeting tests by adopting two different audience criteria for the same campaign. This way, you will be able to know if targeting by position is more effective than targeting by seniority level and vice versa. 2 – Use the same advertising for all your targets Personalization is an important asset for advertising, especially on social networks.

An ad will be more likely to Chinese Malaysia Phone Number List be clicked if your message corresponds to the needs, reality and objectives of your targets.  inside out and how to achieve them. Don’t hesitate to rely on emotions and frustrations to make your message resonate. Once again, having created precise buyer personas will be of great help in designing your ads. 3 – Do not anticipate the choice of objective in the campaign manager We tend to take this step lightly even though the selection of the objective directly impacts the result of your campaign.



Indeed, LinkedIn takes inspiration from it to guide the choice of format and thus optimize the results you are looking for. You have the choice between 3 categories and several objectives: Awareness : brand awareness. Consideration : website visit, engagement, video views. Conversion : lead generation, website conversions, candidates. Please note: once the objective is created, it cannot be modified. So you might as well think carefully about the choice of objective from the start of your campaign.