SEO: each discipline has its own best practices

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Published by CHRISTINE MONTFORT SEO: each discipline has its own best practices Despite the proliferation of tools and interfaces, it is possible to improve the performance of your SEO strategy. Different levers can be activated in each of the major SEO disciplines, as detailed on Wednesday, September 7, by the organizers of the We Love SEO event. 1. Increase your popularity thanks to linking Linking consists of obtaining links to increase the popularity of your site with Google, on the same principle as recommendation.

When analyzing keywords, Google looks at the links that converge on your site. The greater their number, the more the search engine estimates that the site responds in a relevant manner to a query on Hong Kong Phone Number  this subject. It will then place it in a good position on the results page. Articles sponsored by sites or bloggers have been a widely used SEO strategy since 2012. Don’t hesitate to be selective! Choose partner support by checking its editorial proximity and social resonance.



Also check that it has not suffered any penalties from Google. For the content to be viral, it will be necessary to define the type of content (text, competition, white paper, interactive tools, etc.), the tone and the angle of the article. In order to avoid wasting time, the brief will contain the angle and the number of words requested, the link to the brand's website, additional internal and external links, relays on social networks.