The only way to surpass your competitors is by making

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Nowadays, whoever is already aware of the incredible benefits of content upgrading, you must be getting phenomenal results. Just like in life, whoever gets to the source first drinks clean water. That also applies to content marketing. So, if you want to take that leap in traffic and surpass the competition in search engine positioning, I suggest you read this matter with great attention and care. Note: This article is inspired by the performance of our Portuguese blog rockcontentblog ; who gave rise to our current blog in Spanish marketingdecontenidos Good reading!  What is content updating.

Let's start with the basics: A content update is exactly what the name Bahamas WhatsApp Number says – an update of old content. Simple, isn't it? Ok, let's go further. Updating old content, although it seems to be a simple thing, has some very interesting peculiarities. First of all, if you think that giving an update to an article is simply changing an image or a paragraph, you are wrong. This strategy consists of substantial changes to a piece of content that was published on your blog at least six months ago. Then we will go into detail about the reason for this minimum period. Giving a very cool example, do you remember that MTV program from the 2000s called Enchúlame la maquina.





(Pimp my ride). The premise of the program was to restore cars in terrible conditions, either to modify them with the most diverse accessories and technologies. In the end, the people who participated in this program entered with a destroyed car and left with completely renovated and extremely attractive machines. It is at this point that the update strategy resembles rapper Xzibit's old program. And the truth is that in this way, your updated content will be surprisingly more attractive to users and search engines, which will yield more results, traffic and positioning. Why update old content? Now let's get to what's really interesting. In this chapter you will learn what the benefits of updating are and why you need to start giving more love to the items that are celebrating their anniversary. 1. The only way to surpass your competitors is by making better content than them.