Douyin and Xiaohongshu since

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The Renren Product Manager platform only provides information storage space services.Alipay has always focused on the payment transaction function. Now it is fighting in the social area again and why is it tapping the employees of Douyin and Xiaohongshu? This article analyzes this, let’s take a look. At the beginning of the year, Alipay launched the grayscale test of Interest Communities, which attracted people's attention to Alipay's return to social networking. Recently, the topic of Alipay recruiting a large number of Douyin and Xiaohongshu employees has


made Alipay's specific trend of regaining its social dream more and more clear. According to media reports, Alipay has successively poached many operations and advertising employees from  It can be judged from this that Alipay is preparing for the Malaysia Phone Number Data content layout of interest communities. According to some industry insiders, Alipay’s interest community is not really about highlighting social attributes, but about strengthening the content ecology to achieve the purpose of increasing daily activity and user time. According to Alipay's





long-standing product positioning as a payment tool and market impression of strong financial attributes, the analysis of borrowing content to increase user data is not unreasonable. But in the current Internet social environment, Alipay has a chance to regain its social dream. Traffic has peaked, and top streamers are also worried. As one of the two largest payment platforms in the Chinese market, Alipay has hardly worried about user data in its nearly years of development.